Securys recently commissioned Kantar to survey more than 3,000 consumers across the US to investigate how privacy impacts buying decisions and brand loyalty. This Privacy Made Positive® research complements earlier research they conducted across the UK, France, Germany and Ireland which demonstrated that privacy is a significant factor in buying decisions.
Securys European research revealed that over 60% of consumers had bought a product or service precisely because of supplier commitment to consumer privacy. In the webinar, you will find out how these compare to the US.